THE BRIEF
Grow Kendal Mountain Festival's social media presence across all channels and generate social media as a platform to drive traffic to the festival website.
OUR APPROACH
Through close working with the core festival team, film makers and festival sponsors we created an online campaign which matched the exciting atmosphere at the festival itself, hosting interviews with stars of the festival such as Danny Macaskill and Caroline Ciavaldini as well as the festival directors themselves.
THE RESULTS
The campaign drove more traffic from social media than any other previous campaign. The campaign also recorded record growth on the followers of all social platforms and expanded growth in targeted demographics.
