Project
Lowe ALPINE
50th Anniversary Campaign LAUNCH
Project
For 50 years Lowe Alpine have revolutionised the way we carry gear on the mountain and beyond, combining design expertise with a genuine passion for wild places. From humble beginnings in the basement of the Lowe family home in Ogden, Utah, Greg Lowe created a backpack that pioneered load carrying technology.
Working in collaboration with Lowe Alpine's in house team, Band of Birds developed a marketing strategy to commemorate the brands 50th Anniversary which looks respectfully at the brands history whilst focussing firmly on the future with game-changing innovation shown within its latest Ascent Range.
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