The Outdoor City

Influencer engagement

The Outdoor City Weekender has become established as a key date in the UK Outdoor Calendar where lovers of adventure descend on the Sheffield streets and experience thrilling inner city MTB downhill via the Howard Street Dual, gripping competition with the world's best climbers at the Climbing Works International Festival (CWIF), exhilarating films and captivating talks at the Sheffield Adventure Film Festival (ShAFF) and gruelling drama on the Magnificent Seven Road Cycling Hill Sportive.

Sheffield City Council partnered with Band of Birds to run an Influencer Campaign which brings eyes on the weekends action from European audiences.

We produced itineraries for influencers which showcased the very best of Sheffield; whether this was a tour of Sheffield Climbing Walls by a climbing legend, a tour of MTB trails by local ambassadors, meeting the Lord Mayor, a guide of Sheffield's access to the Peak District on road bike through stunning scenery followed by meeting up with local charities which promote cycling to all.

The influencers shared their experiences via Instagram, Facebook and YouTube and had high levels of engagement.